![]() ![]() Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business. if you want to focus on the name, then you should go for a word mark but if you have a. A splash of color can be the difference between a forgettable wordmark and one that people remember. Both are equally beneficial and it depends on the trademark. While typeface is key with wordmark logos, colors shouldn’t be overlooked. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. In other words, long business names can impact the versatile advantage of a wordmark. Specifically, the words that form your companys name. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. A wordmark logo is entirely made out of, yeah, you guessed it: words. dynamic geometrical logo logotype me minimal sport versus wordmark. If you have a short business name, ideally limited to one word. Wordmark Explorations branding custom lettering golf logo lettering logo logo design. As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. Depending on your budget and type of business, using a logomark can project a strong visual appearance for your company and can have a large impact on brand identity. ![]() Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. A logo does not always need a logomark a logotype can work perfectly well to accomplish a company’s goals. ![]() When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: Because of the lack of icons or images, many people worry that wordmarks make for boring logos. ![]()
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